She contacted her web site account manager and asked for advise. They looked around and found something had been changed which affected the whole thing......... it got me thinking.
You see , even though I had a web site, I have only had one enquiry from it and when I checked through Google Analytics the number of visits my little web site was having was abysmal :(
So I thought, I need to contact my account manager, see if they can see what I'm doing wrong with my web site.
The reply was really helpful and made me wish I had contacted them earlier.
I'll break it down into blocks
1. SEO - metatagging
I can see that you have worked on your SEO, however it can take a minimum of 6 months to make an impact with your SEO and climb the rankings of search engines. Therefore for some more advice on your SEO I'd suggest taking a look at our fantastic guides.
I can see that you have filled out some meta information, but more could be added to help improve your search ranking. Just looking at your page Meta Info, not all of the fields have been filled in. Make sure to fill in <TITLE> Tag:, and the Metatag Description: and not just the Metatag Keywords.
If you had a shop set up within your website, then you could set up metatags for each of your products, which again helps for SEO purposes.
So what have I done? - set up products in my shop, currently about 40. I have also completed ALL the meta data , Title , Tags and Description for all my products and all the web pages.
2. Social media
I would also advise using social media to build a more public personality for your business. This way you can reach a wider audience and connect with other businesses who can help you grow. Why not take a look at our guides below on how to include Facebook in your site, as well as Twitter and maybe even Pinterest!
So what have I done? I have added twitter , facebook and pinterest widgets to my web site side bar so they get seen on all pages. I have also added some of my pinterest style guide boards to the home page.
A good way to keep people coming back is perhaps setting up a blog within your website. Maybe post something one a week, to keep your readers interested and coming back to see what you have been up too. I see that you have one with blogspot, but you can create your own blog within Create. That way the numbers being directed to your website thefemininetouch.org.uk should increase.
So what have I done ? nothing for now. I blog on a regular basis anyway here, maybe I need to make my web site more prominant on here.
4. Professional image banner
Maybe you could add a professional image banner to your homepage? This creates a nice motion banner on your page, which gives customers something interesting to look at, as it is not static. If you would be interested in adding this, please see the guide.
So what have I done? I have set up a banner , taken some of my products and re-photographed them , added some text and made them the size they needed to be for the banner.
5. Side bar images
Your images on the side column, which links you to your Etsy store. Instead of it being red, I may make the purple to go with the rest of the theme on your website, as it looks a little out of place.
So what have I done? completely the opposite , I have added a red theme into my banner so it blends in more.
In my next blog I'll tell you about other features I have added to my web site. In the meantime, please browse away.